Tufts Legends of Innovation & Entrepreneurship Series
Location: Cohen Auditorium, Aidekman Arts Center, 40 Talbot Avenue, Medford, MA 02155
Date: November 2, 2018
Time: 4:30 pm to 6:00 pm
Sponsor: Tufts Entrepreneurship Center
The Tufts Entrepreneurship Center is hosting the Tufts Legends of Innovation & Entrepreneurship Series featuring John Bello, Tufts '68, Founder and former CEO of SoBe.
Join the Entrepreneurship Center for the inaugural event of our new speaker series featuring trustee John Bello. John is the founder and former CEO of SoBe, the well-known brand name of nutritionally enhanced teas and juices, which he started in 1995 and sold to PepsiCo in 2001 for $370 million. Prior to founding SoBe, John spent fourteen years at National Football League Properties, the marketing arm of the NFL. Today, John serves as chairman of Reed's All-Natural Beverages, a publicly traded company that manufactures and markets a line of authentic ginger beers and naturally brewed soft drinks under the Virgil's brand name.
John is a member of the Board of Trustees and the Athletics Advisory Board at Tufts University, and is a passionate supporter of Tufts students and programs.
Join us for John Bello's powerful presentation on entrepreneurship!